Agent Playbook
The DM Conversion Playbook.
Your listing posts put buyers and sellers in your inbox, and most of those conversations die between the first reply and the appointment. This is the four-stage script that closes that gap, with the exact message to send at each step.
- ✓The four-stage DM funnel: Respond, Qualify, Give, Close
- ✓Word-for-word messages for buyer and seller leads
- ✓Five honest replies to the most common objections
- ✓The Rule of One and the Rule of Specificity
- ✓A follow-up system for leads that go quiet
A look inside
What’s inside the playbook.
Written for agents who get listing DMs and want more of them to end in a showing or a listing appointment. Every stage comes with an example thread you can copy and make your own.
- 4 stages
- 5 objection replies
- Copy-and-send messages
- Free
- 01
Respond
Answer exactly what they asked, fast, then ask one easy question.
- 02
Qualify
Find out whether they are buying, selling, or both, and on what timeline.
- 03
Give
Send something specific to them before you ask for anything.
- 04
Close
Propose one next step and offer two times to choose from.
- 05
Five objection replies
Word-for-word answers to “we’re just looking,” “we already have an agent,” “what’s my home worth?”, rates, and commission.
- 06
The follow-up system
What to send when a lead goes quiet, and when to send it.
Reply fast with exactly what they asked — price, beds, open-house time — then ask one easy question. Speed wins here: a lead left waiting an hour has usually messaged another agent.
Lead: Is the Carlsbad house still available? 🏡
You: It is! 4 bed / 3 bath, and we’re open Saturday 1–4. Are you house-hunting in Carlsbad right now, or keeping an eye on the market?