The Scroll-Stop Scorecard.

The single image carrying the first impression on Zillow, Redfin, and your IG carousel cover. If this frame doesn’t stop the scroll, nothing behind it gets seen.

Coastal San Diego’s most underused asset. A Carlsbad or Del Mar listing without the dusk frame leaves the most-clicked photo in the MLS dataset on the table.

Canyon lots, ocean proximity, walkability to the village — none of it reads from a tripod at 5’10”. Aerial is how out-of-state buyers see the lot.

The buyer relocating from Austin or Seattle sees your listing on a phone before they ever fly out. Landscape-only media is invisible in Reels, TikTok, and Stories.

Blown-out windows, orange tungsten cast, dark rooms. The fastest way a $2M La Jolla home looks like a $700K rental is bad light.

Half-staged photo sets read as half-finished listings. Buyers don’t subtract clutter — they subtract interest.

An iGUIDE or Zillow 3D tour plus a clean schematic floor plan is now the filter buyers sort with. Without them, you’re invisible to a class of search.

Every room, both sides. Yard from two angles. A buyer who can’t find a photo of a bathroom assumes the bathroom is the reason.

The same 35 photos don’t work in both places. MLS rewards comprehensive — IG rewards three frames that don’t look like every other listing.

Days on market starts when the listing goes live, not when the media arrives. Photos that land Friday for a Monday launch are too late.