The
glossary.
Straight answers to the questions agents actually ask — no jargon, no upsell. What the terms mean, why they matter for a listing, and how to use them.
iGUIDE
What Is iGUIDE? 3D Tours and Measured Floor Plans Explained
iGUIDE is a 3D virtual tour platform that combines an immersive property walkthrough with a measured floor plan and reliable square footage — designed specifically for real estate listings and the MLS.
ReadiGUIDE vs Matterport
iGUIDE vs Matterport: Which 3D Tour Is Right for Your Listing?
iGUIDE and Matterport are both 3D virtual tour systems, but they optimize for different things: iGUIDE for accurate measured floor plans and square footage, Matterport for its immersive dollhouse 3D model.
ReadHDR Photography
What Is HDR Real Estate Photography?
HDR (High Dynamic Range) photography blends several exposures of the same scene so that bright windows and darker interior areas both show accurate detail in a single image — matching what the human eye actually sees.
ReadVirtual Staging
What Is Virtual Staging? How Digitally Furnished Photos Work
Virtual staging digitally adds furniture and décor to a photo of an empty room, so buyers can visualize how the space lives — without the cost and logistics of physically staging the home.
ReadTwilight Photography
Real vs AI Twilight Photography: What’s the Difference?
Twilight photography captures a property at dusk, when warm interior light glows against a rich blue-hour sky. It can be shot on-location during the real golden/blue hour, or simulated by digitally converting a daytime photo to dusk.
ReadFAA Part 107
FAA Part 107 Explained: Legal Drone Photography for Real Estate
FAA Part 107 is the U.S. Federal Aviation Administration certification a pilot must hold to fly a drone commercially — including for real estate photography. It’s what makes paid aerial listing photos legal.
ReadFloor Plan
What Is a Real Estate Floor Plan (and Why Listings Need One)?
A real estate floor plan is a scaled, overhead diagram of a home’s layout — showing room sizes, how spaces connect, and overall square footage — that helps buyers understand a property before they visit.
ReadFlambient vs HDR
Flambient vs HDR: Two Ways to Light a Real Estate Photo
Flambient and HDR are both methods for producing a balanced real estate photo where windows and interiors look correct. HDR blends multiple exposures; flambient blends flash-lit frames with an ambient frame for more natural color and cleaner light.
ReadZillow 3D Home
What Is a Zillow 3D Home Tour?
A Zillow 3D Home tour is an interactive, panoramic walkthrough that displays natively inside a Zillow listing and helps qualify the listing for Zillow Showcase — Zillow’s premium listing presentation.
ReadLAANC
What Is LAANC? Drone Airspace Authorization Explained
LAANC (Low Altitude Authorization and Notification Capability) is the FAA’s automated system that grants certified drone pilots near-real-time authorization to fly in controlled airspace near airports.
ReadListing Video Types
Real Estate Listing Video Types: Film, Reel, and Walkthrough
Real estate listing video isn’t one thing. The main formats are the cinematic listing film, the vertical social reel, the aerial reveal, and the straightforward walkthrough — each serving a different marketing job.
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