For agents & small teams · San Diego
Your media department — without the $80k hire.
The best agents market like media companies. But a full-time producer runs $70–90k a year before gear — and only pencils out past roughly 50 listings a year. If you’re producing more content than your in-house capacity can cover, you don’t need to build a department. You need to rent one.
Build vs. rent
What an in-house producer really costs.
Hire in-house
- $70–90k salary before gear, insurance, and PTO
- Cameras, drone, lighting, and software to buy and maintain
- Only breaks even past ~50 listings a year
- One person’s taste, availability, and sick days
- You manage, schedule, and back them up
Rent the department
- Pay per listing, or a flat monthly cadence — no overhead
- A full crew and the whole gear stack, already owned
- Worth it from your very first shoot
- A consistent house style across every listing
- We schedule, shoot, edit, and deliver — you list
One partner, the full stack
Everything an in-house team would shoot.
Photography
HDR interiors, architectural exteriors, detail sets — the base every listing ships on.
Drone & aerial
Lot lines, proximity, and neighborhood context that a tripod can’t show.
Floor plans & 3D
Measured plans plus iGUIDE / Zillow 3D tours — the filter buyers now sort with.
Twilight
The most-clicked exterior, shot or tastefully enhanced and disclosed.
Video
Aerial video and Photo-to-Video edits, ready for MLS, Reels, TikTok, and Stories.
Social-ready cuts
The same shoot re-packaged for MLS and for the feed — two very different edits.
Ways to work together
Scoped to how you list.
Media-department retainer
A set number of listings a month at a predictable rate, with priority scheduling and a consistent style across every property you list. Your whole catalog, one standard.
Content-day capture
A recurring shoot day for the brand content top agents live on — agent b-roll, neighborhood features, testimonial video — the pieces an in-house producer would otherwise own.
New-development package
For teams with builder or development relationships: a repeatable media kit per release, from renderings-adjacent stills to walk-the-lot aerials.
Luxury preferred-vendor tier
A named, on-call media partner for high-end listings — the cinematic, branded program most luxury listings still don’t have.
Every arrangement is scoped to your volume and mix — there’s no one-size retainer. Tell us how many listings you carry and what you shoot today, and we’ll build the cadence and the number around it.
Let’s scope your media department.
A 15-minute call: your listing volume, what you shoot now, and what a standing partnership would cost — per listing or per month.