iGUIDE vs Matterport vs Zillow 3D Home: Which 3D Tour Should San Diego Agents Use?
Use iGUIDE when you want a walkthrough plus a measured floor plan and square footage you can stand behind. Use Zillow 3D Home when the tour needs to show on the Zillow listing itself or you're running a Zillow Showcase listing. Matterport still makes a good-looking tour, but Zillow stopped displaying Matterport tours in late 2025, so it no longer reaches buyers where most of them search. Many agents book iGUIDE and Zillow 3D Home together.
October 3, 20268 min read
By Tom Van Vechten · Updated
How do the three compare at a glance?
We shoot iGUIDE and Zillow 3D Home. We don’t offer Matterport, so treat our view of it as an informed outsider’s.
iGUIDE
Zillow 3D Home
Matterport
Shows on the Zillow listing
As a link
Yes, natively
No, since late 2025
Works in the MLS tour field
Yes
Yes, as a link
Yes
Floor plan
Measured, with room dimensions
Interactive layout
Schematic, sold as an add-on
Square footage
Measured to ANSI Z765-2021
Not a measurement product
Approximate
Best at
Accuracy and the floor plan
Reach on Zillow
The "dollhouse" 3D view
Do we shoot it?
Yes
Yes
No
The right choice depends on two questions: where do you need buyers to see the tour, and do you need the measurements?
What changed with Zillow and Matterport?
In October 2025, Zillow stopped displaying Matterport tours on its listings. For years, Matterport was the default answer to "which 3D tour?" That changed the answer for any agent who relies on Zillow for exposure, which is most agents.
A Matterport tour still works as a link in the MLS, on your website, and in emails. It just isn't shown inside the Zillow listing anymore. Our earlier guide, Zillow dropped Matterport, covers what happened and why.
When is iGUIDE the right choice?
When the floor plan and the numbers matter. An iGUIDE camera pairs 360° photos with a laser measuring system, so every tour also produces a measured floor plan with room dimensions and square footage.
That matters for three reasons:
Buyers use the floor plan. It shows how the home works, which photos can’t.
The square footage is defensible. It is measured to ANSI Z765-2021, the same standard appraisers are required to use. Our ANSI guide explains why that protects you.
You get a static floor plan image to upload with the photos, which shows on every portal.
The tour is delivered as a hosted link for the MLS, Realtor.com, and your own marketing. It's the tour in our Signature and Luxury packages. On its own it's $225–$445 depending on home size.
An iGUIDE tour we shot in Oceanside. The floor plan beside the view is measured, not sketched.
When is Zillow 3D Home the right choice?
When Zillow is where you need the tour to live. A Zillow 3D Home tour displays inside the Zillow listing, and buyers can filter their search for listings that have one. If you're paying for a Zillow Showcase listing, this is the tour that goes with it.
Its interactive floor plan pins each photo to the spot it was taken, which is a helpful way for buyers to place the photos in the home. It isn't a measurement product, so don't quote square footage from it.
It's quicker to capture than an iGUIDE because there's no laser measuring step. With us it starts at $175, priced by home size.
Is Matterport still worth using?
It can be, for specific cases. Matterport's "dollhouse" view, where a buyer sees the whole home as a 3D model, is still the most recognizable feature in the category, and sellers sometimes ask for it by name.
The trade-offs to weigh:
It no longer shows inside Zillow listings.
Tours are hosted on Matterport’s platform, so ask your photographer how long the tour stays live and who pays for hosting.
Its floor plans are schematic. Don’t rely on them for square footage.
If a seller insists on Matterport, the honest answer is that it will look good wherever you share the link, but it won't help on Zillow.
Which one should I use for my listing?
Your situation
Use
You want a floor plan and square footage you can defend
iGUIDE
You are running Zillow Showcase
Zillow 3D Home
You want the tour visible on Zillow and a measured floor plan
Both, shot in one visit
Out-of-area or relocating buyers are likely
iGUIDE, with the floor plan image in the photo set
Small condo with a simple layout
A floor plan alone may be enough
In San Diego, the "both" row is common. Coastal listings in Carlsbad, Encinitas, and La Jolla draw buyers from outside the county who shop on Zillow first and then want real dimensions before they fly in.
Where should the tour link go?
The MLS virtual tour field, so it carries to the sites that pull from the MLS
The floor plan image in the photo set, near the front
Your reply to every inquiry and your follow-up after every showing
A QR code on the flyer and the open house sign-in
Launch with the tour on day one. A listing gets most of its attention in its first few days, and a tour added a week later misses that audience. Our guide on whether virtual tours help a home sell faster explains why timing matters.
Frequently asked questions
Does Zillow still show Matterport tours?
No. Zillow stopped displaying Matterport tours on its listings in October 2025. A Matterport tour can still be shared as a link elsewhere.
Is iGUIDE more accurate than Matterport?
iGUIDE is built around measurement: it uses a laser system and produces floor plans and square footage to the ANSI Z765-2021 standard. Matterport’s floor plans are schematic and not intended for square footage.
Can I have both an iGUIDE and a Zillow 3D Home tour?
Yes. They are separate captures that we shoot in the same visit. Many agents use Zillow 3D Home for Zillow and iGUIDE for the MLS, Realtor.com, and the floor plan.
How much does a 3D tour cost in San Diego?
With Turnkey Media, an iGUIDE tour with a measured floor plan is $225–$445 by home size, and a Zillow 3D Home tour starts at $175.
How long does a 3D tour take to shoot and deliver?
Most homes take 45 to 90 minutes to capture. We deliver the tour the next day, with the photos.
Ready when your listing is
Book your shoot online in a few minutes. Photos are delivered the next day.
